The pharmaceutical environment in almost all European countries has significantly changed in the recent past. Targeting has become an integral component of excellent selling processes being steered from dedicated experts rather than from classical Sales Force Managers. CRM has become more sophisticated, leveraging many different channels of information that need to be aligned. Market access requirements will impact detailing strategy and Medical Liaison Managers will take over more responsibilities than before but have to follow more strict compliance rules than ever.

Such changes have to result in organizational alignments. Building a global Commercial Excellence department at headquarters to better monitor market changes and own performance and defining new interfaces with subsidiaries are only few examples of the challenges to be mastered.

stradoo® supports global pharmaceuticals and medical devices firms in defining required processes, building the organization, aligning processes between headquarters and subsidiaries, and auditing proper implementation.

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