Urs Wiedemann is founder and Managing Partner of stradoo®, was a VP at CRA responsible for their European healthcare practice and a Partner and shareholder of Cepton® Strategies before. Urs is a dedicated expert on pharmaceutical and biotechnological Therapeutic Area strategies and Portfolio Management.

Areas of expertise

  • Therapeutic Area Strategy
  • Shape the Market Portfolio & Product Positioning
  • Portfolio Management
  • Commercial Excellence
  • Launch Excellence
  • Business Model Innovation
  • Business Opportunity Evaluation


  • PhD Biochemistry and Structural Biology, Free University Berlin
  • MSc Biology, Ludwig Maximilian University Munich

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